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Analyzing Brand-Level Chips Demand in the United States Using the Multinomial Logit Model
Özbağ Keçeci, Merve (ESKISEHIR OSMANGAZI UNIV, FAC EDUCATION, 2024)This study estimates demand for 52 chip brands using IRI scanner data. The multinomial logit model addresses dimensionality and endogeneity issues in demand estimation. All brands exhibit elastic demand, with ownprice ...