Konu "Unplanned Purchase Behavior" için listeleme
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Consumer View on the Axis of Diderot Effect and Unplanned Purchase
(MEHMET AKİF ERSOY ÜNİVERSİTESİ, 2022)People's shopping habits are changing day by day.Consumers' point of view towards the product has turned into an emotional quality rather than a material quality.Emotional consumers pay attention that their products are ...