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A new strategic tool for managing the economic recession: Creating shareholder value with lateral marketing
(2011)
Mortgage crisis, which started in 2007 and is still ongoing, has caused a big economic recession in the world economy. That recession made business managements to do important strategically and institutional reactions ...
Consumer View on the Axis of Diderot Effect and Unplanned Purchase
(MEHMET AKİF ERSOY ÜNİVERSİTESİ, 2022)
People's shopping habits are changing day by day.Consumers' point of view towards the product has turned into an emotional quality rather than a material quality.Emotional consumers pay attention that their products are ...