Kategori "Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı" İşletme Bölümü İçin Listeleme
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A new strategic tool for managing the economic recession: Creating shareholder value with lateral marketing
(2011)Mortgage crisis, which started in 2007 and is still ongoing, has caused a big economic recession in the world economy. That recession made business managements to do important strategically and institutional reactions ...