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A new strategic tool for managing the economic recession: Creating shareholder value with lateral marketing
(2011)
Mortgage crisis, which started in 2007 and is still ongoing, has caused a big economic recession in the world economy. That recession made business managements to do important strategically and institutional reactions ...
Investigating the antecedents of organization identification
(Doğuş Üniversitesi, 2009)
ABSTRACT: The goal of this paper is to precisely examine the relationship between the attractiveness of organizational identity and strength of identification, and how perceived trust underlines such a possible effect of ...