ORCID "0000-0002-8300-6402" Makale Koleksiyonu için listeleme
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Consumer View on the Axis of Diderot Effect and Unplanned Purchase
Çakaröz, Kübra Müge; Kılıç, Sabiha; Civek, Funda (MEHMET AKİF ERSOY ÜNİVERSİTESİ, 2022)People's shopping habits are changing day by day.Consumers' point of view towards the product has turned into an emotional quality rather than a material quality.Emotional consumers pay attention that their products are ...