Gelişmiş Arama

Basit öğe kaydını göster

dc.contributor.authorYıldırım, İsmail
dc.date.accessioned2019-05-16T21:06:39Z
dc.date.available2019-05-16T21:06:39Z
dc.date.issued2015
dc.identifier.citationYıldırım, İ. (2015). Factors affecting the way financial consumers in Turkey regard internet banking. Journal of Business Research-Turk, 7(3), 22-35.en_US
dc.identifier.urihttps://hdl.handle.net/11491/2818
dc.descriptionresearchen_US
dc.description.abstractAlthough the number of Internet users is ever increasing, the number of Internet banking users has not increase as expected. In order to get to the core of this problem, it is critical to understand how personal preferences and perceptions of customers affect the internet banking use. This study investigates the factors affecting the way financial consumers regard Internet banking, using the Technology Acceptance Model (TAM). In this respect, four hypotheses were developed as part of the framework of this research. Surveys were developed in order to collect data; the data was then delivered to academics working in Turkish universities. Three hundred and forty two surveys were then analyzed. Data obtained was analyzed using the structural equality model. According to the findings of the analysis, the most important factor affecting the intention to use Internet banking for financial consumers is the perception of trust. Easeof-use, convenience and security considerations were among the other factors affecting the intention to use internet bankingen_US
dc.language.isoengen_US
dc.publisherİSARDERen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTurkish Banking Industryen_US
dc.subjectTechnology Acceptance Modelen_US
dc.subjectInternet Bankingen_US
dc.subjectStructural Equality Modelen_US
dc.titleFactors affecting the way financial consumers in Turkey regard internet bankingen_US
dc.typearticleen_US
dc.relation.journalJournal of Business Research-Turken_US
dc.departmentHitit Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Bankacılık ve Finans Bölümüen_US
dc.identifier.volume7en_US
dc.identifier.issue3en_US
dc.identifier.startpage22en_US
dc.identifier.endpage35en_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US


Bu öğenin dosyaları:

Thumbnail

Bu öğe aşağıdaki koleksiyon(lar)da görünmektedir.

Basit öğe kaydını göster