Yazar "Çakaröz, Kübra Müge" için WoS İndeksli Yayınlar Koleksiyonu listeleme
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Changes in Consumer Behavior during the COVID-19 Pandemic: A Comparative Analysis between Polish and Turkish Consumers
Bareja-Wawryszuk, Ola; Pajewski, Tomasz; Çakaröz, Kübra Müge; Kavas, Baki (MDPI, 2022)Undoubtedly, the COVID-19 pandemic has left an indelible mark on every aspect of human life, and, perhaps most significantly, on the operation of the world’s economy. Restrictions and limitations on freedom of movement had ... -
Consumer View on the Axis of Diderot Effect and Unplanned Purchase
Çakaröz, Kübra Müge; Kılıç, Sabiha; Civek, Funda (MEHMET AKİF ERSOY ÜNİVERSİTESİ, 2022)People's shopping habits are changing day by day.Consumers' point of view towards the product has turned into an emotional quality rather than a material quality.Emotional consumers pay attention that their products are ...