THE EFFECT OF TOYS ON FAST FOOD PRODUCT PREFERENCES FAST FOOD URUN TERCIHLERINDE OYUNCAK ETKISI

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dc.contributor.authorKilic, Sabiha
dc.contributor.authorCakaroz, Kubra Muge
dc.contributor.authorBezgin Edis, Leyla
dc.date.accessioned2021-11-01T15:03:03Z
dc.date.available2021-11-01T15:03:03Z
dc.date.issued2020
dc.department[Belirlenecek]
dc.description.abstractThe aim of the study is to examine the role of toys in 10-14 age group consumers being affected by fast food products. For this purpose, menu images of Burger King with toys, which include gender-oriented Barbie and car toys, and without toys, and menu images of Mc Donald's with toys, which include McDonalds' unisex toy, and without toys, were used. It was analyzed whether there is a difference between the effects of the menus with and without toys according to the gender and fast food consumption habits of the consumers in the 10-14 age group participating in the experiment. Galvanic Skin Response and Eye Tracking devices, which are neuro imaging techniques, were used in the study. Participants were shown a 38-second video consisting of Burger King and McDonalds' menu images with and without toys, and numerical data at the level of seconds and kiloohms (kohm) were obtained. Wilcoxon Sign Test was used to analyze the data. As a result of the analysis, it was determined that the participants were affected by the menus with and without toys according to their gender and fast food liking. It was determined that there was no difference in the level of being affected by the toy and non-toy menus according to the fast food consumption frequency and menu preferences of the participant
dc.identifier.doi10.30798/makuiibf.834397
dc.identifier.endpage1159en_US
dc.identifier.issn2149-1658
dc.identifier.startpage1142en_US
dc.identifier.urihttps://doi.org/10.30798/makuiibf.834397
dc.identifier.urihttps://hdl.handle.net/11491/6940
dc.identifier.volume7en_US
dc.identifier.wosWOS:000604133800012
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.institutionauthor[Belirlenecek]
dc.language.isoen
dc.publisherMehmet Akif Ersoy Univ
dc.relation.ispartofJournal Of Mehmet Akif Ersoy University Economics And Administrative Sciences Faculty
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectFast Food Productsen_US
dc.subjectGalvanic Skin Responseen_US
dc.subjectEye Trackingen_US
dc.subjectMenu with Toysen_US
dc.titleTHE EFFECT OF TOYS ON FAST FOOD PRODUCT PREFERENCES FAST FOOD URUN TERCIHLERINDE OYUNCAK ETKISI
dc.typeArticle

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