Suriye göçü bağlamında zenofobinin işletmelerin pazarlama faaliyetleri üzerindeki etkisi: Suriyeli işletmelere dair bir saha araştırması
[ X ]
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Hitit Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
2011 yılında başlayan Suriye iç savaşı sonrası milyonlarca Suriyeli ülkesini terk etmek zorunda kalmıştır. Türkiye'nin izlediği açık kapı politikası ve Suriye ile sınır komşusu olması sebebiyle kitlesel Suriyeli göçüne en fazla maruz kalan ülkelerden biri olmuştur. 2024 yılı itibariyle sayıları 4 milyonu geçen Suriyeliler ülkemizde birçok iş kolunda faaliyet göstermiş ve çeşitli sektörlerde işletme açarak çalışma hayatına dahil olmuşlardır. Sayılarının hızla artması ve kalış sürelerinin uzaması yeni problemleri de ortaya çıkarmıştır. Yerel halk bu misafirliğin uzamasına ve kalıcılığa itiraz etmeye başlamış, mültecilere tanınan haklara ve bu yönde atılan politikalara tepki göstermeye başlamıştır. Son dönemde yaşanan konut krizi, hayat pahalılığı gibi ekonomik problemlerin sorumlusu olarak da yabancılar gösterilmeye başlamıştır. Zenofobi küresel boyutta artış gösteren göç hareketleri sonrası üzerinde fazlaca durulan ve akademik araştırmalara konu olan bir kavram haline gelmiştir. Yabancı korkusu anlamına gelen bu kavramın olumsuz yansımaları sadece toplumsal ve kültürel boyutlarda değil ekonomik boyutlarda da hissedilmeye başlamıştır. Bu çalışmanın amacı; Suriye kitlesel göçü sonrası zenofobinin Suriyeli işletmelerin pazarlama faaliyetlerine etki düzeylerinin belirlenmesidir. Bu kapsamda Suriyeli işletmelere dair bir saha araştırması yapılmıştır. Araştırma kapsamında nitel veri toplama yöntemi olan yarı yapılandırılmış görüşme tekniği uygulanmıştır. Görüşmeler Ankara Önder mahallesinde 30 ayrı Suriyeli işletme sahibi ile yüz yüze yapılmıştır. Elde edilen veriler doğrultusunda zenofobik tutum ile Suriyeli işletmelerin pazarlama faaliyetleri arasındaki ilişki saptanmaya çalışılmıştır. Yapılan gözlem ve görüşmeler neticesinde işletme sahiplerinin yabancı düşmanlığına yönelik tavır ve tutumları sosyal hayatlarında hissetmeye başladığı görülmüş fakat zenofobik tutumun pazarlama faaliyetlerini etkilemediği anlaşılmıştır.
After the 2011 Syrian civil war, millions of Syrians were forced to flee their country. Turkey has been one of the countries most exposed to mass Syrian migration due to its open door policy and its border with Syria. As of 2024, Syrians, whose number exceeded 4 million, have been active in many business lines in our country and have been involved in the working life by opening businesses in various sectors. The rapid increase in their numbers and the prolongation of their stay have also created new problems. Local people have started to object to the prolongation and permanence of their stay and have started to react to the rights granted to refugees and the policies taken in this direction. Foreigners have also been blamed for recent economic problems such as the housing crisis and the high cost of living. Zenophobia has become a concept that has been the subject of much attention and academic research following the global increase in migration movements. The negative reflections of this concept, which means fear of foreigners, have started to be felt not only in social and cultural dimensions but also in economic dimensions. The aim of this study is to determine the impact of xenophobia on the marketing activities of Syrian businesses after the Syrian mass migration. In this context, a field research was conducted on Syrian businesses. Within the scope of the research, semi-structured interview technique, which is a qualitative data collection method, was applied. Interviews were conducted face-to-face with 30 Syrian business owners in the Önder neighborhood of Ankara. In line with the data obtained, the relationship between xenophobic attitudes and the marketing activities of Syrian businesses was tried to be determined. As a result of the observations and interviews, it was seen that business owners started to feel xenophobic attitudes and attitudes towards xenophobia in their social lives, but it was understood that xenophobic attitudes did not affect marketing activities.
After the 2011 Syrian civil war, millions of Syrians were forced to flee their country. Turkey has been one of the countries most exposed to mass Syrian migration due to its open door policy and its border with Syria. As of 2024, Syrians, whose number exceeded 4 million, have been active in many business lines in our country and have been involved in the working life by opening businesses in various sectors. The rapid increase in their numbers and the prolongation of their stay have also created new problems. Local people have started to object to the prolongation and permanence of their stay and have started to react to the rights granted to refugees and the policies taken in this direction. Foreigners have also been blamed for recent economic problems such as the housing crisis and the high cost of living. Zenophobia has become a concept that has been the subject of much attention and academic research following the global increase in migration movements. The negative reflections of this concept, which means fear of foreigners, have started to be felt not only in social and cultural dimensions but also in economic dimensions. The aim of this study is to determine the impact of xenophobia on the marketing activities of Syrian businesses after the Syrian mass migration. In this context, a field research was conducted on Syrian businesses. Within the scope of the research, semi-structured interview technique, which is a qualitative data collection method, was applied. Interviews were conducted face-to-face with 30 Syrian business owners in the Önder neighborhood of Ankara. In line with the data obtained, the relationship between xenophobic attitudes and the marketing activities of Syrian businesses was tried to be determined. As a result of the observations and interviews, it was seen that business owners started to feel xenophobic attitudes and attitudes towards xenophobia in their social lives, but it was understood that xenophobic attitudes did not affect marketing activities.
Açıklama
Hitit Üniversitesi, Lisansüstü Eğitim Enstitüsü
