An Experimental Study to Determine Nutrition Profile Warning Message Effectiveness in Food Advertisements

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dc.authorid0000-0003-1272-5722
dc.authorid0000-0002-0906-4567
dc.authorid0000-0002-5667-9791
dc.contributor.authorDaldal, Kübra Müge
dc.contributor.authorKılıç, Sabiha
dc.contributor.authorBezgin Ediş, Leyla
dc.date.accessioned2024-04-26T06:24:08Z
dc.date.available2024-04-26T06:24:08Z
dc.date.issued2024en_US
dc.departmentHitit Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.description.abstractIn our country, with the regulations implemented by the Ministry of Health, RTÜK and the Ministry of Commerce, bans on some food goods have been placed in television advertisements and the inclusion of flowband messages in food advertisements has become a legal requirement. The purpose of this research is to measure the effectiveness of flowband messages with nutritional profile content, which is mandatory in food advertisements. The main assumption of the research is that the effectiveness of the nutrient profile warning message, which is legally mandated and delivered through flowband messages, depends on the level of being seen and perceived by consumers. The effectiveness of flowband messages effectiveness was analyzed using eye tracking method, one of the neuroimaging techniques. As a result of the experimental study, it was determined that the level of focusing on the flowband message, which progresses for exactly 12 seconds in a 16-second commercial film, is 3.7 seconds. In general, it was determined that the flow band message was viewed by very few participants, and the viewers could not perceive the healthy nutrition message as catchy and accurate.
dc.description.provenanceSubmitted by Zeynep Umut NARİN (umutarslan@hitit.edu.tr) on 2024-04-26T06:23:13Z No. of bitstreams: 0en
dc.description.provenanceApproved for entry into archive by Zeynep Umut NARİN (umutarslan@hitit.edu.tr) on 2024-04-26T06:24:08Z (GMT) No. of bitstreams: 0en
dc.description.provenanceMade available in DSpace on 2024-04-26T06:24:08Z (GMT). No. of bitstreams: 0 Previous issue date: 2024en
dc.identifier.citationÇAKARÖZ, K. M., KILIÇ, S., & EDİŞ, L. B. An Experimental Study to Determine Nutrition Profile Warning Message Effectiveness in Food Advertisements. Ege Academic Review, 24(1), 43-54.
dc.identifier.doi10.21121/eab.1369095
dc.identifier.issn1303-099X
dc.identifier.urihttps://doi.org/10.21121/eab.1369095
dc.identifier.urihttps://hdl.handle.net/11491/8810
dc.identifier.wosWOS:001158320100002
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakTR-Dizin
dc.institutionauthorKübra Müge, Daldal
dc.institutionauthorSabiha, Kılıç
dc.language.isoen
dc.publisherEge University
dc.relation.ispartofEge Academic Review
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectFood Advertisementsen_US
dc.subjectFood Profile Modelen_US
dc.subjectFlow Band Messagesen_US
dc.subjectEye Tracking Methoden_US
dc.subjectNeuroimagingen_US
dc.subjectSubtitle Messageen_US
dc.titleAn Experimental Study to Determine Nutrition Profile Warning Message Effectiveness in Food Advertisements
dc.typeArticle

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